22 November 2011

IIM-A to Rope in Bollywood Greats for Film Course

Guess who will come down to teach management students next? Bollywood stars and filmmakers.

After successfully wooing Lalu Prasad and APJ Abdul Kalam to address their students, premier B-school the Indian Institute of Management, Ahmedabad, will rope in Bollywood greats to elucidate the nitty-gritty of the film industry.
IIM-A to Rope in Bollywood Greats for Film Course

Starting December, IIM-A will introduce an elective course on "Introduction to Contemporary Film Industry", which will be offered to students of the institute's flagship post-graduate diploma programme.

The institute has extended invitations to Aamir Khan, Farhan Akhtar, Sanjay Gadhvi, Apurva Lakhia, Madhur Bhandarkar, Mahesh Bhatt and other top names in the film industry to give lectures to students on the Indian Film Industry, IIM-A professor Tejas Desai said.

"Before 30 to 40 years, the film industry was not given a status of industry. But things are different now with entry of players like Adlabs, Reliance and UTV in filmmaking," Desai said.

"It is important for students of IIM-A to study the Indian Film Industry in the changing circumstances as the industry will require professional managers in future. So I thought my students should be exposed to the various aspects of film industry," Desai added.